Panasonic - From Russia with Love, Key Account Manager Government/Utilities

Description:
Headquartered in Japan, Panasonic are one of the world’s largest electronic manufactures.
Panasonic’s System Communications division provides a wide range of cutting edge business products and solutions, from world-class broadcasting equipment, interactive displays and projectors, to state of the art unified communication systems, rugged notebooks and tablets.

Brief:
Iperium were initially engaged by the head of Panasonic Business in EMEA to help identify talent in Russia for a sales role positioning their ruggedized computer product solutions to a number of specific verticals. 
This role had been open for some time with both Russian and UK based recruitment partners being unable to identify individuals with the correct market experience.  Iperium were tasked with mapping out the market to understand which competitors or system integrators had individuals positioning relevant solutions into the Public Sector and Utility verticals. 

Process:
Having identified Panasonic’s global and local competition, Iperium undertook the task of identifying which of these organisation’s had relevant sales and commercial talent in Moscow.  The objective was to then headhunt around 40 individuals from this talent pool in order to define which were selling to the market verticals required by Panasonic.  Iperium were then able to deliver a shortlist of six candidates to the Russian Country Manager and EMEA Director inside ten business days.

Outcome:
Having gone through a dynamic interview process Panasonic were able to make a decision between two potential candidates, both of which had the specific experience and track record needed to succeed in this role.  This led to them offering and on boarding the successful candidate inside 6 weeks from first engagement. 
Having proven the quality of our searches in Russia, Iperium were subsequently engaged on numerous roles in EMEA throughout Panasonic’s Systems Communications business. 


  • Name: Panasonic
  • Sector: Consumer electronics